This project will explore the transformative impact of effective social media communication on the perceptions, attitudes, and behaviors of the Latin American audience regarding priority causes. Focusing on platforms like LinkedIn and Instagram, the research will target Latin American university students aged 18 to 26, aiming to increase their awareness of global catastrophic risks and important social issues through engaging content. The main objective is to demonstrate how continuous exposure to relevant social media content can raise public awareness. Initial strategies will include educating the audience on content and posting times, with a gradual increase in reach through tactics to boost followers and visibility.
This project will explore the transformative impact of effective social media communication on the perceptions, attitudes, and behaviors of the Latin American audience regarding priority causes. Focusing on platforms like LinkedIn and Instagram, the research will target Latin American university students aged 18 to 26, aiming to increase their awareness of global catastrophic risks and important social issues through engaging content. The main objective is to demonstrate how continuous exposure to relevant social media content can raise public awareness. Initial strategies will include educating the audience on content and posting times, with a gradual increase in reach through tactics to boost followers and visibility.
