The project aims to gather information on the simulation of human emotions by artificial intelligence, resulting in a brief report on the legal and ethical implications. It will propose best practices for AI developers to guide responsible use and mitigate human-created biases, protecting individuals’ rights and ensuring transparency and accountability in using this technology. The current issue is the general public’s lack of understanding of AI’s potential in emulating human emotions and the possibility of manipulative use. Specialists from the World Compliance Association highlight concerns such as loss of control over personal information and the ability to make informed decisions. The research will employ a qualitative approach, collecting literature and conducting semi-structured interviews with experts. The final report will compare and analyze expert responses and literature review findings, to be published on Effective Altruism blogs, guiding government decision-makers in creating or modifying public policies and raising awareness among future AI developers to ensure ethical regulation in AI applications.